They claim that green may be the new black. But don’t for a second believe that finding color inspiration in general starts and ends together with the color green! Being enviromentally friendly definitely holds great potential, especially when you consider how far this movement will go towards protecting nature and all of its beauty. Although the degree that color can be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a never-ending way to obtain inspiration for new ideas and strategies to choosing color. Stop and think for a moment from the sheer assortment of natural landscapes that exist all over this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to your neighborhood farmer’s market are common places with colors inspired by nature.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to get this way because we’re used to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and concentrate on the way color combinations located in nature change using the changing seasons. Picture an eco friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter.
Now take that same rolling hill loaded with flowers and imagine the way it changes not from season to season, but daily. Picture in your mind those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. Discover how even daily variations in the weather can trigger new bursts of color inspiration?
The next occasion you’re trying to find the ideal color combination for the fashion or graphic designs, a client’s brand, or perhaps for the launch of your cool product that offers to save the environment, let nature inspire you. It’s everywhere you appear even if you’re sitting in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not difficult using your Pantone color system!