Chips have for ages been a popular snack for Americans, but they may be beginning to lose their edge. Research recently from Nielsen has found that sales of meat snacks, like spicy beef jerky for sale and convenience-packaged dry sausage sticks, has exploded, while chip sales have slowed. And if Slim Jims are what comes up, think again: New competitors have entered the current market, driving growth by emphasizing their wholesome qualities and marketing toward consumers on specialized diets.
Meat snack sales have risen 3.5 percent over the past year to $2.8 billion, based on Nielsen, with 7 percent compound growth over the past 4 years. Though chips sales are more than twice that amount, the category posted a dollar expansion of just 1.7 percent this past year.
American households spend around $25.81 on meat snacks annually, which puts them in second area in the salty snacks category, behind the standard $35.37 people dedicate to potato chips. Households spend more money money on meat snacks compared to they do on cheese snacks, popcorn or corn chips, though that could be because meat snacks can command higher prices.
So what’s using the sudden rise in popularity of jerky? People are snacking more and eating fewer take a moment meals, which includes led them to look for “snacks that pack a nutritional punch” said David Walsh, vice president of communications and membership for SNAC, a global trade association to the snack industry.
There has additionally been a dietary trend from carbohydrates and toward protein, which may lead some people to eat fewer chips and much more meats, particularly meat snacks. “Meat snacks have taken advantage of the increasing prevalence of Americans attempting to eat more protein within a healthful diet,” said Jordan Rost, v . p . of consumer insights at Nielsen, within an email.
The market for them is increasing even while meat departments in supermarkets are lagging, according to Food Navigator, which reported that sales in grocery meat departments declined 2.5 percent this past year. That decline was as a result of deflationary pressures which may have brought down the cost of meat, said Rost.
Many newer, upscale brands have eschewed the hypermasculine marketing that brands like Slim Jim once favored. They’re very likely to highlight the reality that their meat is grass-fed, along with their merchandise is gluten-free and Paleo diet friendly. Consumer research firm Mintel discovered that nearly three-fourths of consumers crave healthier salty snack options, and this 79 percent want so as to recognize a snack’s ingredient list, based on trade publication Convenience Store Decisions.
That’s why you may well be seeing a lot more of brands like Naked Cow, whose motto is “Just Beef Jerky – No ‘Udder’ Stuff”; Chomps, which touts its Whole 30 approval; and Epic Provisions, which puts the amount of grams of protein in each of its bars in huge font, together with “100 percent grass-fed.” Many goods are geared toward Millennials, in particular those doing CrossFit, a demographic to whom some brands, like Wild Zora, market directly.
That move is consistent with overall snacking trends. “Things like organic, natural snacks, clean label, are growing in general,” Walsh said.
Big brands are catching on, too. ConAgra, which owns Slim Jim, recently purchased Duke’s, a maker of snack sausages with folksy branding that emphasizes whole ingredients. In 2015, dexjpky87 purchased Krave, a brandname making meat sticks with ingredients that appear to be a gourmet meal: spicy red pepper pork with black beans, or sesame garlic beef with sweet potato.
But tend to meat snacks beat the chip industry? It’s not likely to occur soon. While the market for meat snacks is increasing at the faster rate, potato chips still turn out on the top regarding units sold: In accordance with data provided by Nielsen, greater than 3 billion packages of potato chips sold within the last year, when compared with 900 million meat snacks.